17 January, 2012

Mr. Rolf Bassemann
Daimler AG
Investor Relations
Investor Relations Internet
HPC 0 324
70646 Stuttgart
Germany

Dear Mr. Bassemann:

On behalf of the Cuban American Bar Association ("CABA"), an association of attorneys which counts over 2000 members in its ranks, I write to express our disapproval and grave reservations concerning Daimler’s seemingly lackadaisical response and reaction to widespread criticism over its use of Che Guevara’s image in a recent presentation by Chairman, Dieter Zetsche at the 2012 Consumer Electronics Show ("CES") on January 11, 2012.

While we are aware of some private apologies or explanations you sent to individuals who have written to complain about this matter, we are nonetheless troubled that Daimler has failed to issue a thorough public apology for this unsettling use of Guevara's image, a 'historical figure' whose murderous and sociopathic life wreaked havoc on western civilization in the 20th century. The image of Che Guevara, widely known as the "Butcher of La Cabaña" has absolutely no place in any commercial presentation.

The projection of his image by Daimler, or any of its representatives, particularly in a public forum, no matter how briefly it may have lingered, was an affront to all those whose countries’ histories were tarnished by the atrocities orchestrated or overseen by Che Guevara. The use of Guevara’s image to convey anything but historical fact is reprehensible. Daimler’s alteration of the image to place its corporate logo on this madman’s beret to promote the concept of an automotive ‘revolution’ was profoundly thoughtless and insensitive. One can imagine a number of parallel ‘historical figures’ that may have helped promote the same concept; however, there lies little doubt in our minds that those figures, such as Pol Pot, Stalin, and Mao, were not invoked since they cut so close to the quick of modern European history.

In view of the above, we urge Daimler to make an earnest and widely disseminated public apology on behalf of the organization and Mr. Zetsche. We would further urge the Board of Management for Daimler to educate those responsible for this blemish on Daimler’s reputation on the life of Che Guevara and the atrocities he committed in Cuba and Bolivia.

Sincerely,

Vivian de las Cuevas-Diaz
President